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Profile

Phil Archer

A web professional known as a creator and promoter of web standards in two separate areas: mobile and semantics. I teach mobile web creation techniques on behalf of W3C alongside work in sentiment analysis and the promotion of the Semantic Web as a technology to improve online trust and content discovery. Excellent knowledge of Web standards as well as different approaches to issues surrounding media rating. Well connected to a wide variety of online industry players. Hard working, experienced, loyal, innovative.

Unusual History

Early careers include radio presentation, advertising copy writing and voice work, countryside conservation and teaching.

The common theme throughout is an ability to communicate sometimes complex issues with clarity, both verbally and in writing.

General Areas of Expertise

Skills

Career History

Training Programme Lead, W3C Mobile Web Initiative

February 2009 - present (part time)

I deliver online training on behalf of the World Wide Web Consortium (W3C): the industry standards body lead by Web inventor Sir Tim Berners-Lee. My current focus is on the mobile web - helping those with experience of desktop website design apply their skills to mobile (see http://www.w3.org/Mobile/training/). It is likely that further courses will be developed both in mobile and other areas. I joined W3C as a team member after many years of association through my previous role at FOSI under whose aegis I have been a member of the Mobile Web Best Practices Working Group from its inception in June 2005 and chair of the POWDER WG (see below).

Achievements

Project Manager, i-sieve Technologies

November 2008 - present (part time)

i-sieve Technologies offers state-of-the-art solutions to an old problem: measuring public sentiment about given topics. Clients in Athens and London are primarily advertising agencies for which we measure the impact of advertising campaigns by identifying and classifying comments made in blogs, microblogs (Twitter), forums and commercial media. My role is to develop new business opportunities in Britain and to lead the company's interest in European Union-funded projects. It is through this role that I have been able to maintain and complete the work developing the Protocol for Web Description Resources (POWDER) standards and participate wider in the Semantic Web/Linked Data world which I began in my previous job.

Achievements

CTO ICRA/FOSI

April 2000 to November 2008

The Family Online Safety Institute is a membership-driven, non-profit organisation. Its membership is drawn from the online industry serving companies such as BT, Microsoft, Google, AT&T, Bluecoat, Verizon, Telefónica/O2 and more. I am used to dealing with such companies at a high level and know many of the people who represent them in the online safety and public policy arena. The organisation grew out of the ICRA labelling system designed in the mid 1990s to aid parental choice. It is this aspect that I worked to modernise, improve and make more relevant. My redundancy followed the decision by FOSI to concentrate entirely on public policy work and events organising, losing its technical arm.

It is this job that has given me a wide range of technical skills and contacts across the industry.

Achievements

Freelance copywriter

2000 to 2002

Major clients and key work

Inmedia Communications (now part of Arqiva)

Ward Design (Mice Group)

For Agencies

Achievements

Although my background was entirely in radio commercial production with some video work, I was quickly able to establish a substantial client list well outside those fields. Work included educational material, brochures, website and CD ROM copy, information points and Bang & Olufsen's How to design your store guide, subsequently used around the world.


Copy writer, John Mountford Studios

September 1995 - April 2001

I worked as a senior copywriter at Britain's largest independent radio commercial production company whilst simultaneously pursuing other activities.


Lecturer in media Studies at West Suffolk College

September 1995 - December 1999

Achievements

Wildlife Warden, Suffolk Wildlife Trust

1992 - 1995 Assistant Warden & Education Officer, Bradfield Woods National Nature Reserve

Achievements

Freelance Broadcaster

1983 - 1990 (approx.)

Major contracts

Achievements

Formal Education

1975 to 1981Queens Park High School, ChesterO levels10
A LevelsPhysics (A), Chemistry (A), Maths (B), General (B)
1990 to 1992Otley College, IpswichC&G II Countryside Conservation (Distinction)
Adv.Nat.Cert Conservation Management (Credit)
1992 to 1995Open UniversityS102 Science FoundationGrade 1
S236 GeologyGrade 1
S267 How the Earth WorksGrade 1
S203 BiologyGrade 1
1996 to 1998Anglia Polytechnic University Certificate in Education (Post Compulsory Education)

References

On request.