Phil Archer CV
Profile
A web professional known as a creator and promoter of web standards in two separate areas: semantics and mobile. The focus of my work in recent years has been on eGovernment, particularly around open data. On behalf of W3C I participate in the European Commission's ISA Programme, developing improved vocabularies for data interoperability. I have taught mobile web creation techniques on behalf of W3C since 2009, a course based on best practices for mobile Web development to which I was a contributor. Away from W3C I occasionally represent Greek technology company i-sieve Technologies which is allied to the National Centre for Scientific Research in Athens. My role here is largely concerned with business development: seeking new applications for information extraction, content classification and sentiment analysis. Taken together, these disparate strands give me an excellent knowledge of Web standards, the drivers for their creation, and the opportunities for both government and industry afforded by open standards and open data. Well connected to a wide variety of online industry players and with an extensive network of contacts built up through more than a decade of EU-funded collaborative projects. Hard working, experienced, loyal, innovative.
Unusual History
Early careers include radio presentation, advertising copy writing and voice work, countryside conservation and teaching.
The common theme throughout is an ability to communicate sometimes complex issues with clarity, both verbally and in writing.
General Areas of Expertise
- Web standards and their creation.
- Semantic Web (a.k.a. 'web of data' or 'linked data')
- eGov & Open Data
- • Project proposal writing and execution
- Education
- Online Safety & Trust, rating systems (movies, games, trustmarks etc.)
- Effective Use of the English Language
Skills
- Range of Web Technologies (XHTML, CSS, RDF etc.).
- Project creation & execution
- Scripting languages: Perl, JavaScript, some experience with PHP and ASP (history suggests I'm pretty good at picking up what I need to).
- Public Speaking.
- Writing, Editing and Proof Reading.
- Known internationally in the fields of the mobile & semantic web, online safety and broader Web standards.
- Voice Over, Audio & Video Production.
Career History
I have a habit of working part time for a variety of companies at once, hence the various overlaps but, broadly speaking, the chronology is as set out below.
eGov Consultant, W3C
September 2011 - present
After a short break I rejoined the W3C team to work on behalf of the organisation in the European Commission's ISA Programme, developing core vocabularies covering areas such as person, location and business, as well as supporting work on developing the Asset Description Metadata Schema (ADMS). I also represent the consortium in the Crossover Project which looks at the uses of ICT for policy modelling and governance. These areas, and participation in the broader government-related efforts, means that I frequently represent the W3C in the field of eGovernment. I support work in the Government Linked Data Working Group and the eGov Interest Group. Part of my role is to identify opportunities for funded projects and to propose and execute such projects.
Achievements
- Successful completion of various ISA Programme Core Vocabularies, now W3C work items.
- • Organising and running the Crossover Project's Uses of Open Data workshop in Brussels, June 2012, Open Data on the Web workshop, London April 2013.
- Representing W3C in the UK government's consultation on Open Standards.
Project Manager, i-sieve Technologies
December 2008 - present
i-sieve Technologies offers state-of-the-art solutions to an old problem: measuring public sentiment about given topics. Clients are primarily advertising agencies for which we measure the impact of advertising campaigns by identifying and classifying comments made in blogs, forums and commercial media. My role is to develop new business opportunities in Britain and to lead the company's interest in European Union-funded projects. It is through this role that I was able to maintain and complete the work developing the Protocol for Web Description Resources (POWDER) standards and participate wider in the Semantic Web/Linked Data world which I began in my previous job at ICRA/FOSI.
I'm now engaged on the PATHS project which is developing methods of offering personalised methods of navigating through cultural heritage collections (Europeana and Alinari are the test beds). i-sieve technology is being used to enhance the data about users (by assessing their interests based on their choice of cultural heritage objects) and resources on the Web at large that are related to specific items in the collections.
Achievements
- Completion of the W3C Protocol for Web Description Resources (POWDER) standards (part of the Semantic Web technology stack).
- Completion of the EU-funded Quatro Plus project.
- Development of relationship with new clients.
- Development of the PATHS project that was approved for EU funding for commencement in January 2011.
Consultant, Talis
September 2010 - February 2011
Working part time initially, it was my job to help others to make their data available as linked data. I worked with the data.gov.uk team, the British Geological Survey and the UK Parliament. I learned a great deal during this short period and it was a real pleasure to put into practice a lot of the theory I'd worked on at W3C.
Training Programme Lead, W3C Mobile Web Initiative
February 2009 - December 2010
Mobile Web Best Practices course tutor February 2009 - present
I further developed an existing online training course on behalf of the World Wide Web Consortium (W3C): the industry standards body lead by Web inventor Sir Tim Berners-Lee. My focus was on the mobile web - helping those with experience of desktop website design apply their skills to mobile. I continue to act as tutor on this course.
I also helped to develop and deliver a course on SVG. Alongside that I lead the consortium's initial work with Augmented Reality, running a workshop and establishing the Points of Interest Working Group. I joined W3C as a team member after many years of association through my previous role at FOSI under whose aegis I was a member of the Mobile Web Best Practices Working Group from its inception in June 2005 and chair of the POWDER WG (see below).
Achievements
- Completion and delivery of four successful instances of the Introduction to W3C Mobile Web Best Practice Course.
- Development and delivery of a course around SVG (with a domain expert);
- Organisation and co-chairing of W3C Workshop on Augmented Reality that lead to the formation of a standards Working Group;
- Of the 7 documents and standards created by the Mobile Web Best Practices Working Group, I was an editor or acknowledged contributor to 5 of them.
- Representing W3C at events like the WWW 2009 conference in Madrid and Mobile World Congress, Barcelona, 2010.
CTO ICRA/FOSI
April 2000 to November 2008
The Family Online Safety Institute is a membership-driven, non-profit organisation. Its membership is drawn from the online industry serving companies such as BT, Microsoft, Google, AT&T, Bluecoat, Verizon, Telefónica/O2 and more. I am used to dealing with such companies at a high level and know many of the people who represent them in the online safety and public policy arena. The organisation grew out of the ICRA labelling system designed in the mid 1990s to aid parental choice. It is this aspect that I worked to modernise, improve and make more relevant. My redundancy followed the decision by FOSI to concentrate entirely on public policy work and events organising, losing its technical arm.
It is this job that has given me a wide range of technical skills and contacts across the industry.
Achievements
- Leading role in the development of new techniques for the application of metadata to enhance trust and safety (POWDER).
- Conceived and devised EU-funded project to increase trust in, and use of, labels by making trustmarks machine readable and interoperable using Semantic Web technologies (Quatro Project).
- Instrumental in developing the organisation's strategy in changing environment, maintaining its relevance and credibility.
- Regular contributor to the international debate on internet safety.
- Represented FOSI in a variety of fora including the BSG Audiovisual Content Information Group and British Board of Film Classification's Consultative Council.
Freelance copywriter
2000 to 2010
Major clients and key work
Arqiva (formerly Inmedia Communications, formerly Kingston Inmedia)
- Web site copy
- White Papers, briefing documents etc.
Ward Design (Mice Group)
- Bang & Olufsen (store design guide and more)
- Ford Rapid Fit
For Agencies
- Rutherford Appleton Laboratory
- The Orange Group
- Period Home Centre (DM letters etc.)
- Town & Country (conservatories) brochure
- In-store TV commercials/training videos
Achievements
Although my background was entirely in radio commercial production with some video work, I was quickly able to establish a substantial client list well outside those fields. Work included educational material, brochures, website and CD ROM copy, information points and Bang & Olufsen's How to design your store guide, subsequently used around the world.
Copywriting is a core skill that I developed early in my working life and that I expect to continue to exploit for as long as I work.
Copy writer, John Mountford Studios
September 1995 - April 2001
I worked as a senior copywriter at Britain's largest independent radio commercial production company whilst simultaneously pursuing other activities.
Lecturer in media Studies at West Suffolk College
September 1995 - December 1999
Achievements
- Delivered lectures at - and lead student trips to - China Central Television, Beijing Broadcasting Institute and China Radio International
- Speaker at International media education conference in Beijing
- Redesigned media facilities
- Developed curriculum
- Devised new syllabus unit
Wildlife Warden, Suffolk Wildlife Trust
1992 - 1995 Assistant Warden & Education Officer, Bradfield Woods National Nature Reserve
Achievements
- Developed educational activities for groups from primary school to post graduate level
- Organised and publicised the Trust's most successful public event
- Developed and produced a range of fact sheets, information leaflets and booklets
- Delivered course on Ancient Woodland for Cambridge Board of Continuing Education
- Designed and re-furbished visitor centre
Freelance Broadcaster
1983 - 1990 (approx.)
Major contracts
- 1983 to 1984 Signal Radio, Stoke on Trent
- 1985 County Sound Guildford
- 1985 to 1990 Suffolk Group Radio, Ipswich
Achievements
- Assisted in establishing successful series of outside broadcasts (Signal)
- Short-listed for 3 national radio awards (SGR)
- Produced successful imaging package for station re-launch in 1987 (SGR)
- Produced three part documentary covering musical developments during the 1980s (SGR)
- Presented feature for BBC Radio 4's Natural History Programme
Formal Education
| 1975 to 1981 | Queens Park High School, Chester | O levels | 10 |
| A Levels | Physics (A), Chemistry (A), Maths (B), General (B) | ||
| 1990 to 1992 | Otley College, Ipswich | C&G II Countryside Conservation (Distinction) Adv.Nat.Cert Conservation Management (Credit) | |
| 1992 to 1995 | Open University | S102 Science Foundation | Grade 1 |
| S236 Geology | Grade 1 | ||
| S267 How the Earth Works | Grade 1 | ||
| S203 Biology | Grade 1 | ||
| 1996 to 1998 | Anglia Polytechnic University | Certificate in Education (Post Compulsory Education) | |
Basics
Born 19/2/63. Married, 2 children.
References
On request.