Phil Archer CV


Phil Archer As Data Activity Lead at W3C, I coordinate, support and promote the creation of Web standards in areas such as Open Data, Linked Data and the Semantic Web. A frequent speaker at workshops, conferences and seminars worldwide but particularly in Europe, I am passionate about the integration of data within the Web rather than seeing the Web as merely a means of transferring data from one silo to another.

On behalf of W3C I participate in various activities with the European Commission, such as the ISA Programme, and a number of research projects. I represent W3C at the Research Data Alliance, serving on its Organisational Advisory Board, and the UK Open Data Research Forum (convened by the Royal Society). Previously I taught mobile web creation techniques, based on best practices for mobile Web development to which I was a contributor.

Well connected to a wide variety of online industry players and with an extensive network of contacts built up through more than a decade of EU-funded collaborative projects. Hard working, experienced, loyal, innovative.

Unusual History

Early careers include radio presentation, advertising copy writing and voice work, countryside conservation and teaching. The common theme throughout is an ability to communicate sometimes complex issues with clarity, both verbally and in writing.

General Areas of Expertise


Career History

I have a habit of working part time for a variety of companies at once, hence the various overlaps but, broadly speaking, the chronology is as set out below.

Data Activity Lead W3C (previously eGov Consultant)

September 2011 - present


After a short break I rejoined the W3C to develop core vocabularies and carry out research in the European Commission's ISA Programme. I also represented the consortium in the Crossover Project which looked at the uses of ICT for policy modelling and governance. These areas, and participation in the broader government-related efforts, meant that I frequently represented the W3C in the field of eGovernment. I supported work in the Government Linked Data Working Group and the eGov Interest Group.


During the above period I contributed to discussions that lead to a minor internal reorganisation. The Semantic Web and eGovernment 'Activities' were merged into a new Data Activity and I was asked to become its Lead; that is, to coordinate and expand standardisation efforts in those areas. The focus is on integrating the Semantic Web with other data formats and supporting a diverse ecosystem. Early manifestations of this are the CSV on the Web, Data on the Web Best Practices and RDF Data Shapes Working Groups. Most recently, a new spatial data working group is proposed that will see close cooperation between W3C and the Open Geospatial Consortium.

Current EU projects are SmartOpenData (using Linked Data to underpin new services in rural areas) and the Share-PSI 2.0 Thematic Network. The latter brings together more than 40 partners across 25 countries and is centred on implementation of the EC's revised PSI Directive.


Future plans include work around making it easier for Web developers to create data-centric applications and visualisations, and improving efficiency in manufacturing supply chains through reducing barriers to data sharing.


Project Manager, i-sieve Technologies

December 2008 - July 2012

i-sieve Technologies offers state-of-the-art solutions to an old problem: measuring public sentiment about given topics. Clients are primarily advertising agencies for which we measure the impact of advertising campaigns by identifying and classifying comments made in blogs, forums and commercial media. My role is to develop new business opportunities in Britain and to lead the company's interest in European Union-funded projects. It is through this role that I was able to maintain and complete the work developing the Protocol for Web Description Resources (POWDER) standards and participate wider in the Semantic Web/Linked Data world which I began in my previous job at ICRA/FOSI.

I represented i-sieve in the early stages of the PATHS project that developed methods of offering personalised methods of navigating through cultural heritage collections (Europeana and Alinari are the test beds). i-sieve technology was used to enhance the data about users (by assessing their interests based on their choice of cultural heritage objects) and resources on the Web at large that are related to specific items in the collections.


  • Completion of the W3C Protocol for Web Description Resources (POWDER) standards (part of the Semantic Web technology stack).
  • Completion of the EU-funded Quatro Plus project.
  • Development of relationship with new clients.
  • Development of the PATHS project that was approved for EU funding for commencement in January 2011.

Consultant, Talis

September 2010 - February 2011

Working part time initially, it was my job to help others to make their data available as linked data. I worked with the team, the British Geological Survey and the UK Parliament. I learned a great deal during this short period and it was a real pleasure to put into practice a lot of the theory I'd worked on at W3C.

Training Programme Lead, W3C Mobile Web Initiative

February 2009 - December 2010
Mobile Web Best Practices course tutor February 2009 - present

I further developed an existing online training course on behalf of the World Wide Web Consortium (W3C): the industry standards body lead by Web inventor Sir Tim Berners-Lee. My focus was on the mobile web - helping those with experience of desktop website design apply their skills to mobile. I continue to act as tutor on this course.

I also helped to develop and deliver a course on SVG. Alongside that I lead the consortium's initial work with Augmented Reality, running a workshop and establishing the Points of Interest Working Group. I joined W3C as a team member after many years of association through my previous role at FOSI under whose aegis I was a member of the Mobile Web Best Practices Working Group from its inception in June 2005 and chair of the POWDER WG (see below).


  • Completion and delivery of four successful instances of the Introduction to W3C Mobile Web Best Practice Course.
  • Development and delivery of a course around SVG (with a domain expert);
  • Organisation and co-chairing of W3C Workshop on Augmented Reality that lead to the formation of a standards Working Group;
  • Of the 7 documents and standards created by the Mobile Web Best Practices Working Group, I was an editor or acknowledged contributor to 5 of them.
  • Representing W3C at events like the WWW 2009 conference in Madrid and Mobile World Congress, Barcelona, 2010.


April 2000 to November 2008

The Family Online Safety Institute is a membership-driven, non-profit organisation. Its membership is drawn from the online industry serving companies such as BT, Microsoft, Google, AT&T, Bluecoat, Verizon, Telefónica/O2 and more. I am used to dealing with such companies at a high level and know many of the people who represent them in the online safety and public policy arena. The organisation grew out of the ICRA labelling system designed in the mid 1990s to aid parental choice. It is this aspect that I worked to modernise, improve and make more relevant. My redundancy followed the decision by FOSI to concentrate entirely on public policy work and events organising, losing its technical arm.

It is this job that has given me a wide range of technical skills and contacts across the industry.


  • Leading role in the development of new techniques for the application of metadata to enhance trust and safety (POWDER).
  • Conceived and devised EU-funded project to increase trust in, and use of, labels by making trustmarks machine readable and interoperable using Semantic Web technologies (Quatro Project).
  • Instrumental in developing the organisation's strategy in changing environment, maintaining its relevance and credibility.
  • Regular contributor to the international debate on internet safety.
  • Represented FOSI in a variety of fora including the BSG Audiovisual Content Information Group and British Board of Film Classification's Consultative Council.

Freelance copywriter

2000 to 2010

Major clients and key work

Arqiva (formerly Inmedia Communications, formerly Kingston Inmedia)

  • Web site copy
  • White Papers, briefing documents etc.

Ward Design (Mice Group)

  • Bang & Olufsen (store design guide and more)
  • Ford Rapid Fit

For Agencies

  • Rutherford Appleton Laboratory
  • The Orange Group
  • Period Home Centre (DM letters etc.)
  • Town & Country (conservatories) brochure
  • In-store TV commercials/training videos


Although my background was entirely in radio commercial production with some video work, I was quickly able to establish a substantial client list well outside those fields. Work included educational material, brochures, website and CD ROM copy, information points and Bang & Olufsen's How to design your store guide, subsequently used around the world.

Copywriting is a core skill that I developed early in my working life and that I expect to continue to exploit for as long as I work.

Copy writer, John Mountford Studios

September 1995 - April 2001

I worked as a senior copywriter at Britain's largest independent radio commercial production company whilst simultaneously pursuing other activities.

Lecturer in media Studies at West Suffolk College

September 1995 - December 1999


  • Delivered lectures at - and lead student trips to - China Central Television, Beijing Broadcasting Institute and China Radio International
  • Speaker at International media education conference in Beijing
  • Redesigned media facilities
  • Developed curriculum
  • Devised new syllabus unit

Wildlife Warden, Suffolk Wildlife Trust

1992 - 1995 Assistant Warden & Education Officer, Bradfield Woods National Nature Reserve


  • Developed educational activities for groups from primary school to post graduate level
  • Organised and publicised the Trust's most successful public event
  • Developed and produced a range of fact sheets, information leaflets and booklets
  • Delivered course on Ancient Woodland for Cambridge Board of Continuing Education
  • Designed and re-furbished visitor centre

Freelance Broadcaster

1983 - 1990 (approx.)

Major contracts

  • 1983 to 1984 Signal Radio, Stoke on Trent
  • 1985 County Sound Guildford
  • 1985 to 1990 Suffolk Group Radio, Ipswich


  • Assisted in establishing successful series of outside broadcasts (Signal)
  • Short-listed for 3 national radio awards (SGR)
  • Produced successful imaging package for station re-launch in 1987 (SGR)
  • Produced three part documentary covering musical developments during the 1980s (SGR)
  • Presented feature for BBC Radio 4's Natural History Programme

Formal Education

1975 to 1981Queens Park High School, ChesterO levels10
A LevelsPhysics (A), Chemistry (A), Maths (B), General (B)
1990 to 1992Otley College, IpswichC&G II Countryside Conservation (Distinction)
Adv.Nat.Cert Conservation Management (Credit)
1992 to 1995Open UniversityS102 Science FoundationGrade 1
S236 GeologyGrade 1
S267 How the Earth WorksGrade 1
S203 BiologyGrade 1
1996 to 1998Anglia Polytechnic University Certificate in Education (Post Compulsory Education)


Born 19/2/63. Married, 2 children. Ipswich UK


On request.